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Anne M Cooper,
Young Joon Lim
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Anne M Cooper,
Young Joon Lim
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Blue Ocean Shift: Beyond...
Renee Mauborgne,
W. Chan Kim
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Needs-Based Market...
James R Taylor
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An Audience of One: Drive...
Jamie Turner,
Chuck Moxley
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Guilherme Pires,
John Stanton
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The Context Marketing...
Mathew Sweezey
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Demographic Targeting: The...
James A. Pooler
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Blue Ocean Classics
W Chan Kim,
Renée a Mauborgne
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Ethnic Marketing: Theory,...
Guilherme Pires,
John Stanton
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Transicion Al Oceano Azul, La
W Chan Kim,
Renaee Mauborgne
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The Segmentation of Europe:...
Dr. Mark Baimbridge,
Ioannis Litsios
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Demographic Targeting: The...
James A. Pooler
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Blue Ocean Shift: Beyond...
W Chan Kim,
Renee Mauborgne
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Blue Ocean Shift: Beyond...
W Chan Kim,
Renee Mauborgne
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Radios Niche Marketing...
Ashley Herweg,
Godfrey Herweg
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The W. Chan Kim and Renée...
W Chan Kim,
Renee a Mauborgne
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The W. Chan Kim and Renée...
W Chan Kim,
Renee a Mauborgne
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Ethnic Marketing: Culturally...
Guilherme Pires,
John Stanton
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Internal Marketing: Your...
William Winston,
Dennis J Cahill
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Consumer Tribes
Bernard Cova,
Robert Kozinets
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Blue Ocean Strategy, Expanded...
W. Chan Kim,
Renee A. Mauborgne
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Ethnic Marketing: Culturally...
Guilherme Pires,
John Stanton
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Speak American Too: Your...
Paul Jankowski
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