Mobile marketing (using SMS - the short messaging service to send text messages via mobile phones) is emerging as a direct and powerful way to communicate with customers. Although text messaging originated as a teen trend, it has now gained mainstream appeal. Indeed, banks, insurance companies and television stations have all used mobile marketing campaigns to build relationships with older mobile users.
Read More
Mobile marketing (using SMS - the short messaging service to send text messages via mobile phones) is emerging as a direct and powerful way to communicate with customers. Although text messaging originated as a teen trend, it has now gained mainstream appeal. Indeed, banks, insurance companies and television stations have all used mobile marketing campaigns to build relationships with older mobile users.
Read Less
Add this copy of Mobile Marketing: the Message Revolution to cart. $55.29, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2002 by Kogan Page Business Books.
